People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto parts stores in Brazil. But WhatsApp was built for people and we want to improve the business experience. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.
So today we're launching WhatsApp Business — a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them. Here's how:
- Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
- Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you're busy.
- Messaging Statistics: Review simple metrics like the number of messages read to see what's working.
- WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
- Account Type: People will know that they're talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
People can continue using WhatsApp as usual — there's no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.
Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today (Source: Morning Consult study). And WhatsApp Business will make it easier for people to connect with them, and vice versa, in a fast and simple way.
WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. The app is rolling out around the world in the coming weeks. This is just the beginning!
Starting today you can now delete messages you sent by mistake — whether to one person or an entire group. Here's how it works: tap and hold on the message, choose "Delete," and then "Delete for everyone." You have seven minutes to delete the message after it's sent.
This feature is rolling out for users around the world on the latest versions of iPhone, Android, Windows Phone as well as desktop. Both you and the message recipient must be using the latest version of WhatsApp for the message to be successfully deleted.
Today, we’re rolling out a new feature that allows you to share your location in real-time with family or friends. Whether you're meeting up with friends, letting loved ones know you're safe, or sharing your commute, Live Location is a simple and secure way to let people know where you are. This end-to-end encrypted feature lets you control who you share with and for how long. You can choose to stop sharing at any time or let the Live Location timer simply expire.
Here's how it works. Open a chat with the person or group you want to share with. Under "Location" in the attach button, there's a new option to "Share Live Location." Choose for how long you want to share and tap send. Each person in the chat will be able to see your real-time location on a map. And if more than one person shares their Live Location in the group, all locations will be visible on the same map.
Live Location is available on both Android and iPhone and will be rolling out in the app in the coming weeks. We hope you like it.
Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too. In fact, many connections are already taking place every day, whether it's someone placing an order with a local bakery or looking at new styles from a clothing store. But the way this happens now on WhatsApp is pretty rudimentary. We've heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone, and from people who are unsure about whether or not a business on WhatsApp is authentic. In the coming months, we'll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp. Our approach is simple – we want to apply what we've learned helping people connect with each other to helping people connect with businesses that are important to them.
We know businesses have many different needs. For example, they want an official presence – a verified profile so people can identify a business from another person – and an easier way to respond to messages. We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.
Whether someone is communicating with a business around the corner or around the globe, people expect WhatsApp to be fast, reliable, and secure. We'll be listening carefully to feedback during our test phase and keeping people informed as we make these tools more widely available. It's important that we get this right and are thoughtful about the new experiences we'll provide for businesses and our users. For more information, please read this FAQ.
Just last year, we shared that one billion people around the world use WhatsApp every month. Today, we are excited and proud to share that one billion people around the world use WhatsApp every day to stay in touch with their family and friends.
Whether it’s sharing personalized photos and videos, connecting through video calling, or keeping friends updated throughout the day with Status, communicating on WhatsApp has never been easier or more personal. We are humbled that so many people are using these new features to connect with one another in their own special way.
As we celebrate this milestone, we’re committed more than ever to bringing you more useful features to enjoy, while delivering the reliability, simplicity, and security you expect with WhatsApp. Thank you for your continued support.
It was just eight years ago, in February 2009, when we started writing the first lines of code for what would eventually become WhatsApp. The original idea behind the project was to build an application that lets your friends and other contacts know what you're up to. This was months before we added messaging. The first version of our app looked like this:
Even after we added messaging in the summer of 2009, we kept the basic "text only" status functionality in WhatsApp. Every year, when Brian and I would plan projects to work on, we always talked about improving and evolving this original "text only" status feature.
We are excited to announce that, coinciding with WhatsApp's 8th birthday on February 24, we are reinventing the status feature. Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted.
Just like eight years ago when we first started WhatsApp, this new and improved status feature will let you keep your friends who use WhatsApp easily updated in a fun and simple way. From all of us at WhatsApp, we hope you enjoy it!
Our goal at WhatsApp has always been to help as many people as possible stay in touch with friends, family, and others they care about. That means making a product that’s simple, easy to use, and accessible no matter where you are. We started with messaging and Group Chat. Then we added voice calling. And we did it in a way that works across thousands of device and platform combinations all over the world.
Today we’re excited to announce the next step in our efforts to connect people – WhatsApp video calling. In the coming days, WhatsApp's more than one billion users can make video calls across Android, iPhone, and Windows Phone devices.
We’re introducing this feature because we know that sometimes voice and text just aren’t enough. There’s no substitute for watching your grandchild take her first steps, or seeing your daughter’s face while she’s studying abroad. And we want to make these features available to everyone, not just those who can afford the most expensive new phones or live in countries with the best cellular networks.
Over the years we’ve received many requests from our users for video calling, and we’re excited to finally offer this feature to the world. Thank you for using WhatsApp and we promise to keep working hard every day to improve the service.
Today we’re introducing new ways to customize and enhance the photos and videos you share with friends and family around the world. With WhatsApp's new camera features, you can now write or draw on photos and videos, as well as add emoji to express yourself.
When you capture a new photo or video or share one that's already on your phone, you'll automatically see the new editing tools. Whether you’re drawing a big red heart to show how much you miss someone or adding your favorite emoji - sometimes a picture really is worth a thousand words. Try adding text too, and change the color and font style.
The WhatsApp camera feature now supports the front-facing flash so you can take the perfect selfie. In low light and at night, this will brighten up your screen and improve the quality of your photo. We've also added a convenient zooming feature for recording videos - just slide your finger up and down to zoom in and out. And to quickly switch between front and rear facing cameras, double tap on the screen.
These new camera features will be rolling out on Android phones starting today and on iPhone soon. We hope you enjoy these new features when you share your next photo or video.
We're also updating these documents to make clear that we've rolled out end-to-end encryption. When you and the people you message are using the latest version of WhatsApp, your messages are encrypted by default, which means you're the only people who can read them. Even as we coordinate more with Facebook in the months ahead, your encrypted messages stay private and no one else can read them. Not WhatsApp, not Facebook, nor anyone else. We won’t post or share your WhatsApp number with others, including on Facebook, and we still won't sell, share, or give your phone number to advertisers.
But by coordinating more with Facebook, we'll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook's systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you've never heard of. You can learn more, including how to control the use of your data, here.
Our belief in the value of private communications is unshakeable, and we remain committed to giving you the fastest, simplest, and most reliable experience on WhatsApp. As always, we look forward to your feedback and thank you for using WhatsApp.
For more than a year, people have used WhatsApp Calling to talk with friends and family around the world. It's a great way to stay in touch, especially when connecting with people in other countries, or when messages alone won't do. Today, more than 100 million voice calls are made every day on WhatsApp - that's over 1,100 calls a second! We're humbled that so many people have found this feature useful, and we're committed to making it even better in the months to come.