Nearly a billion people around the world today rely on WhatsApp to stay in touch with their friends and family. From a new dad in Indonesia sharing photos with his family, to a student in Spain checking in with her friends back home, to a doctor in Brazil keeping in touch with her patients, people rely on WhatsApp to be fast, simple and reliable.
That's why we're happy to announce that WhatsApp will no longer charge subscription fees. For many years, we've asked some people to pay a fee for using WhatsApp after their first year. As we've grown, we've found that this approach hasn't worked well. Many WhatsApp users don't have a debit or credit card number and they worried they'd lose access to their friends and family after their first year. So over the next several weeks, we'll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.
Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today's announcement means we're introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.
We hope you enjoy what's coming to WhatsApp, and we look forward to your feedback.
Today, for the first time, millions of you will have the ability to use WhatsApp on your web browser. Our web client is simply an extension of your phone: the web browser mirrors conversations and messages from your mobile device -- this means all of your messages still live on your phone.
To connect your web browser to your WhatsApp client, simply open https://web.whatsapp.com in your Google Chrome browser. You will see a QR code --- scan the code inside of WhatsApp, and you’re ready to go. You have now paired WhatsApp on your phone with the WhatsApp web client. Your phone needs to stay connected to the internet for our web client to work, and please make sure to install the latest version of WhatsApp on your phone. Unfortunately for now, we will not be able to provide web client to our iOS users due to Apple platform limitations.
We really hope you find web client useful in your everyday lives.
Thanks to all of you, half a billion people around the world are now regular, active WhatsApp users. In the last few months, we've grown fastest in countries like Brazil, India, Mexico, and Russia, and our users are also sharing more than 700 million photos and 100 million videos every single day. We could go on, but for now, it’s more important that we get back to work – because here at WhatsApp, we’re just getting started.
Since announcing our upcoming partnership with Facebook, we’ve been truly humbled by how much attention our story has received. As a company, we’re excited to continue focusing on offering as many people as possible the chance to stay connected with friends and loved ones, no matter who they are or where they live.
Unfortunately, there has also been a lot of inaccurate and careless information circulating about what our future partnership would mean for WhatsApp users’ data and privacy.
I’d like to set the record straight.
Above all else, I want to make sure you understand how deeply I value the principle of private communication. For me, this is very personal. I was born in Ukraine, and grew up in the USSR during the 1980s. One of my strongest memories from that time is a phrase I’d frequently hear when my mother was talking on the phone: “This is not a phone conversation; I’ll tell you in person.” The fact that we couldn’t speak freely without the fear that our communications would be monitored by KGB is in part why we moved to the United States when I was a teenager.
Respect for your privacy is coded into our DNA, and we built WhatsApp around the goal of knowing as little about you as possible: You don't have to give us your name and we don't ask for your email address. We don’t know your birthday. We don’t know your home address. We don’t know where you work. We don’t know your likes, what you search for on the internet or collect your GPS location. None of that data has ever been collected and stored by WhatsApp, and we really have no plans to change that.
If partnering with Facebook meant that we had to change our values, we wouldn’t have done it. Instead, we are forming a partnership that would allow us to continue operating independently and autonomously. Our fundamental values and beliefs will not change. Our principles will not change. Everything that has made WhatsApp the leader in personal messaging will still be in place. Speculation to the contrary isn’t just baseless and unfounded, it’s irresponsible. It has the effect of scaring people into thinking we’re suddenly collecting all kinds of new data. That’s just not true, and it’s important to us that you know that.
Make no mistake: our future partnership with Facebook will not compromise the vision that brought us to this point. Our focus remains on delivering the promise of WhatsApp far and wide, so that people around the world have the freedom to speak their mind without fear.
Almost five years ago we started WhatsApp with a simple mission: building a cool product used globally by everybody. Nothing else mattered to us.
Today we are announcing a partnership with Facebook that will allow us to continue on that simple mission. Doing this will give WhatsApp the flexibility to grow and expand, while giving me, Brian, and the rest of our team more time to focus on building a communications service that’s as fast, affordable and personal as possible.
Here’s what will change for you, our users: nothing.
WhatsApp will remain autonomous and operate independently. You can continue to enjoy the service for a nominal fee. You can continue to use WhatsApp no matter where in the world you are, or what smartphone you’re using. And you can still count on absolutely no ads interrupting your communication. There would have been no partnership between our two companies if we had to compromise on the core principles that will always define our company, our vision and our product.
On a personal note, Brian and I couldn’t be more proud to be part of a small team of people who, in just under five years, built a communication service that now supports over 450 million monthly active users worldwide and over 320 million daily active users. They have helped re-define and revolutionize communication for the 21st century, and we couldn’t be more grateful.
Our team has always believed that neither cost and distance should ever prevent people from connecting with their friends and loved ones, and won’t rest until everyone, everywhere is empowered with that opportunity. We want to thank all of our users and everybody in our lives for making this next chapter possible, and for joining us as we continue on this very special journey.
A few short years ago, my friend Brian and I set out to build a messaging service with a single focus: best possible user experience. We bet that if our team of engineers could make messaging fast, simple, and personal, we could charge people directly for the service without having to rely on annoying banner ads, game promotions, or all those other distracting “features” that come with many messaging apps.
Today, we’re proud to announce that because of you, WhatsApp has reached a milestone that no other mobile messaging service has achieved: 400 million monthly active users, with 100 million active users added in the last four months alone. This isn’t a count of people who just registered for WhatsApp - it’s the number of people who are actively using the service every single month.
When we say that you made this possible, we mean it. WhatsApp has just 50 employees, and most of us are engineers. We’ve arrived at this point without spending a dollar on targeted ads or big marketing campaigns. We’re here because of all the people who share their WhatsApp stories with co-workers, friends, and loved ones - stories we love to hear.
There was the woman from New Zealand who moved to South Africa to complete her PhD. The week before she left to go back home, she met the man of her dreams. Despite living thousands of miles apart, she told us that WhatsApp has allowed them to feel closer than ever.
We also heard from a British woman who runs a charity in Uganda. She told us that her team on the ground uses WhatsApp to send daily reports, photos, and videos of the children they’re helping, which she shares to build support for her organization all over the world.
Doctors in India are using WhatsApp to instantly send electrocardiogram pictures of patients who’ve suffered heart attacks, saving valuable time and potentially lives. In the mountains of Madrid, rescuers used WhatsApp to locate and save lost hikers. And today, as I follow the unfolding political crisis in Ukraine, the place where I was born and lived until the age of sixteen, I can’t help but hope that the next great WhatsApp story will be about people using the service to speak their mind and stand up for their basic rights.
Our goal in creating WhatsApp was to empower people through technology and communication, no matter who they are, or where they live. We wanted to improve people’s lives in some small way. So thank you for making that possible. Thank you for sharing your stories, and please, keep them coming - we can’t wait to hear what you’ll use WhatsApp for next.
We spend a lot of time at WhatsApp thinking how we can make keeping in touch easier, and we know there’s no substitute for hearing the sound of a friend or family member’s voice. So today we are introducing a new feature we are truly excited about: Voice Messages.
We are releasing Voice Messages on all of our platforms simultaneously. We worked very hard to make sure that iPhone and Android devices have perfectly working Voice Messages functionality, and we put extra effort into making sure that BlackBerry, Nokia and Windows Phone users can enjoy the same rich and powerful Voice Messaging experience.
To learn more about Voice Message and how it works, take a look at this video we made:
You can also read our FAQ entry if you want to learn more about Voice Messages for your specific phone:
We hope you will enjoy Voice Messages as much as we enjoyed building it.
Today we released a new version of WhatsApp for iPhone. This is our first update this year and it brings a few major changes we're excited to tell you about.
First, we are updating our business model for new iPhone users going forward. As you know, we used to charge iPhone users a $.99 one time payment, while Android and other platforms had free service for the first year and paid $0.99 a year after that. From now on, we've simplified our business model so that all users on all platforms will enjoy their first year of WhatsApp service for free, and only pay $.99 per year after that. We feel that this model will allow us to become the communications service of the 21st century, and provide you the best way to stay in touch with your friends and family with no ads getting in the way. The good news for all current iPhone users is that WhatsApp will be free of charge for the rest of your life.
Second, we've added an option to backup your message history to iCloud. We spent the last six months working to make iCloud backup as simple and user friendly as possible. On your iPhone, go into 'WhatsApp Settings > Chat Settings > Chat Backup' if you want to back up your conversation history. When you reinstall the app, you will be prompted to restore from iCloud during the initialization process.
Third, since we're engineers at heart, we've introduced developer hooks into WhatsApp. We've had many other iOS developers ask us for API hooks to make interfacing with WhatsApp easy. Now you can do that. Learn more here.
That's all folks. We hope you will enjoy this new release.
Many people are asking why we've stopped supporting the iPhone 3G. It's because Apple has stopped supporting old iOS versions and old iPhones in their most recent version 4.5 of Xcode, which is the tool (the only tool) that engineers use to make iPhone apps.
The iPhone 3G has a special place for me in my heart - it was the first smartphone I bought in January of 2009 and it was the first phone on which we started developing WhatsApp just a month later.
Then as now, however, we must follow Apple's lead on all things related to the iPhone. Their pace of innovation has a price of forced obsolescence.
Brian and I spent a combined 20 years at Yahoo!, working hard to keep the site working. And yes, working hard to sell ads, because that's what Yahoo! did. It gathered data and it served pages and it sold ads.
We watched Yahoo! get eclipsed in size and reach by Google... a more efficient and more profitable ad seller. They knew what you were searching for, so they could gather your data more efficiently and sell better ads.
These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.
When we sat down to start our own thing together three years ago we wanted to make something that wasn't just another ad clearinghouse. We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way. We knew that we could charge people directly if we could do all those things. We knew we could do what most people aim to do every day: avoid ads.
No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn't). We want WhatsApp to be the product that keeps you awake... and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.
Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it's all being logged and collated and sliced and packaged and shipped out... And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.
Remember, when advertising is involved you the user are the product.
At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That's our product and that's our passion. Your data isn't even in the picture. We are simply not interested in any of it.
When people ask us why we charge for WhatsApp, we say "Have you considered the alternative?"