எங்கள் சமீபத்திய புதுப்பிப்பு தொடர்பாக மிக அதிக அளவில் குழப்பம் அடைவதாக நிறைய பயனர்கள் எங்களிடம் தெரிவித்துள்ளனர். இது தொடர்பாக ஏராளமான தகவல்கள் தவறாக உலா வருவது பெரும் குழப்பத்தை ஏற்படுத்தி வருவதால், இது தொடர்பான அடிப்படை நோக்கங்களையும் உண்மையையும் அனைவரும் புரிந்து கொள்ள வேண்டும் என விரும்புகிறோம்.
நண்பர்களிடமும் குடும்பத்தினருடனும் நீங்கள் பகிரும் யாவும் உங்களுக்கிடையில் மட்டுமே இருக்க வேண்டும் என்ற யோசனையில் உருவாக்கப்பட்டதே WhatsApp செயலியாகும். அதாவது, உங்களுக்கிடையிலான தனிப்பட்ட உரையாடல்களை முழு மறையாக்கத்துடன் எப்போதும் பாதுகாப்போம். இதன்மூலம் WhatsApp அல்லது Facebook-ஆல் கூட இந்தத் தனிப்பட்ட செய்திகளைப் பார்க்க முடியாது. இதன் காரணமாகவே, ஒருவர் யாருக்கெல்லாம் செய்தி அனுப்புகிறார், யாரையெல்லாம் அழைக்கிறார் என்கிற பதிவுகளை நாங்கள் வைத்திருப்பதில்லை. நீங்கள் பகிரும் இருப்பிடத் தகவலைக் கூட எங்களால் பார்க்க முடியாது, உங்கள் தொடர்புகளை Facebook உடன் நாங்கள் பகிர்வது கிடையாது.
இந்தப் புதுப்பிப்பின் வாயிலாக மேலே கூறிய எதுவுமே மாறப்போவதில்லை. அதற்குப் பதிலாக, WhatsApp-இல் ஒரு பிசினஸுக்குச் செய்தி அனுப்புவது தொடர்பான புதிய விருப்பத்தேர்வுகள் மக்களுக்கு வழங்கப்படும். தரவை நாங்கள் எவ்வாறு சேகரிக்கிறோம், பயன்படுத்துகிறோம் ஆகியவை தொடர்பான கூடுதல் வெளிப்படைத்தன்மை குறித்த தகவல்களும் இந்தப் புதுப்பிப்பில் இடம்பெற்றுள்ளன. WhatsApp-இல் இன்றளவில் அனைவருமே ஒரு பிசினஸிடம் ஷாப்பிங் செய்வதில்லை என்றாலும், எதிர்காலத்தில் அதிகமானோர் இதைப் பயன்படுத்துவார்கள் என்று நாங்கள் கருதுகிறோம். இந்தச் சேவைகள் குறித்த தகவல்களை மக்கள் தெரிந்து வைத்திருப்பது முக்கியம் எனவும் நாங்கள் எண்ணுகிறோம். இந்தப் புதுப்பிப்பின் வாயிலாக, Facebook உடன் தரவைப் பகிரும் எங்களது திறன் முன்பிருந்ததைப் போன்றே இருக்கிறது.
விதிமுறைகளை மக்கள் படித்து ஏற்றுக் கொள்வதற்கு வழங்கப்படும் கெடு தேதியை நாங்கள் ஒத்திவைத்துள்ளோம். பிப்ரவரி 8ஆம் தேதியன்று ஒருவரது கணக்கும் இடைநிறுத்தப்படாது அல்லது நீக்கப்படாது. WhatsApp-இல் தனியுரிமையும் பாதுகாப்பும் எவ்வாறு கையாளப்படுகிறது என்பது குறித்த தவறான தகவல் குறித்து மேலும் தெளிவான விவரங்களை வழங்கி மக்களிடையே உள்ள குழப்பத்தை நீக்கப் போகிறோம். அதன் பிறகு, மக்கள் இந்தக் கொள்கையைப் படித்துப் புரிந்துகொள்வதற்குப் போதுமான கால அவகாசத்தை வழங்குவோம். புதிய பிசினஸ் விருப்பத்தேர்வுகள் மே 15ஆம் தேதியன்று அறிமுகப்படுத்தப்படவுள்ளன.
உலகெங்கிலும் இருக்கும் மக்களுக்கு முழு மறையாக்கத்தை வழங்க WhatsApp பெரும் முயற்சி எடுத்துள்ளது. இந்தப் பாதுகாப்புத் தொழில்நுட்பத்தை இப்போதும், எப்போதும் பராமரிப்பதில் உறுதி பூண்டுள்ளோம். எங்களைத் தொடர்புகொண்ட அனைவருக்கும், உண்மை நிலையை விளக்கி வதந்திகள் பரவாமல் தடுத்த அனைவருக்கும் எங்களின் உளமார்ந்த நன்றி. தனிப்பட்ட முறையில் தொடர்பு கொள்வதற்கான சிறந்த கருவியாக WhatsApp-ஐ மாற்றுவதற்குத் தேவையான அனைத்து முயற்சிகளையும் நாங்கள் எடுப்போம்.
WhatsApp is fast becoming a store counter to discuss products and coordinate sales. Catalogs have allowed people to quickly see what’s available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier.
Starting today, we’re excited to bring carts to WhatsApp. Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store. With carts, people can browse a catalog, select multiple products and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales.
For example, Agradaya, a sustainable herbs and spices business in Yogyakarta, Indonesia got early access to the feature and told us how carts are a convenient way to understand what the customer is ordering without all the back and forth communication.
Using carts is easy. Simply find the items you want and tap “add to cart”. Once your cart is complete, send it as a message to the business. More details on using carts can be found here.
Carts are going live around the world today -- just in time for the holiday season. Happy shopping on WhatsApp!
Starting today, people across India will be able to send money through WhatsApp. This secure payments experience makes transferring money just as easy as sending a message. People can safely send money to a family member or share the cost of goods from a distance without having to exchange cash in person or going to a local bank.
WhatsApp designed our payments feature in partnership with the National Payments Corporation of India (NPCI) using the Unified Payment Interface (UPI), an India-first, real-time payment system that enables transactions with over 160 supported banks. We’re excited to join India’s campaign to increase the ease and use of digital payments, which is helping expand financial inclusion in India.
To send money on WhatsApp in India, it’s necessary to have a bank account and debit card in India. WhatsApp sends instructions to banks, also known as payment service providers, that initiate the transfer of money via UPI between sender and receiver bank accounts. We’re delighted to be working with five leading banks in India: ICICI Bank, HDFC Bank, Axis Bank, the State Bank of India, and Jio Payments Bank. People can send money on WhatsApp to anyone using a UPI supported app.
In the long run, we believe the combination of WhatsApp and UPI’s unique architecture can help local organizations address some of the key challenges of our time, including increasing rural participation in the digital economy and delivering financial services to those who have never had access before.
Just like every feature in WhatsApp, payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment. Payments on WhatsApp is now available for people on the latest version of the iPhone and Android app.
Today, WhatsApp messages often live on our phones forever. While it’s great to hold onto memories from friends and family, most of what we send doesn’t need to be everlasting.
Our goal is make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn't have to stick around forever. That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp.
When disappearing messages is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control.
We’re starting with 7 days because we think it offers peace of mind that conversations aren’t permanent, while remaining practical so you don’t forget what you were chatting about. The shopping list or store address you received a few days ago will be there while you need it, and then disappear after you don’t. You can read more, including how to enable disappearing messages here.
We hope people enjoy disappearing messages, which will be rolling out to users everywhere this month.
Over the last few years, we’ve seen a real shift towards messaging apps for personal communication and increasingly people are relying on WhatsApp to get business done as well.
Many of the old ways in which people and businesses communicate are not working. While businesses spend billions of dollars annually managing phone calls, e-mails, and SMS, people do not want to wait on hold, get passed from person to person, or wonder if their messages were received.
The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. WhatsApp has become a simple and convenient resource in this time. More than 175 million people every day message a WhatsApp Business account. Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.
Though there is much more we need to build. For the last two years, we’ve provided the WhatsApp Business app and WhatsApp Business API to help businesses of all sizes manage their chats. We’ve listened to feedback on what’s worked and believe WhatsApp can help make messaging the best way for consumers and businesses to connect. To that end we are increasing our investment in the following areas:
We know that most people will continue to use WhatsApp simply to communicate with friends and family, which is why we will keep developing great new features and protect people’s private conversations.
We believe these additional experiences on WhatsApp meet a real need for many people and businesses whether they are around the corner or across the world. We’re excited about what lies ahead and we'll gradually roll out these services in the months to come.
WhatsApp provides a special forwarded label to messages shared in chats that have been forwarded many times. These two arrows help people know when they’ve received a message that was not written by a close contact. Earlier this year, we set limits on how many times they can be sent at once to maintain the private nature of WhatsApp.
Today, we’re piloting a simple way to double check these messages by tapping a magnifying glass button in the chat. Providing a simple way to search messages that have been forwarded many times may help people find news results or other sources of information about content they have received.
This feature works by allowing users to upload the message via their browser without WhatsApp ever seeing the message itself.
Search the web is being rolled out starting today in Brazil, Italy, Ireland, Mexico, Spain, UK, and US for those on the latest versions of WhatsApp for Android, iOS and WhatsApp Web.
As businesses across the world prepare to re-open and expand online, people need simple ways to get in touch with businesses to ask questions, get information or find something they might like to buy.
Today we support more than 50 million WhatsApp Business app users. To help them and the thousands of larger businesses on the WhatsApp Business API get discovered, we’re introducing new features to start a chat with a business on WhatsApp and see what goods and services they offer.
Starting a chat with a business using QR codes
QR codes are a digital front door that make opening a chat with a business as easy as possible. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people simply can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.
For example, Ki Mindful Wearing, an activewear brand in Brazil that helped us test the feature, is placing QR codes on packages and product tags to invite customers to reach out for support on WhatsApp.
Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation. With the app’s messaging tools, businesses can quickly send back information such as their catalog to get the conversation going. To start using a QR code, businesses can follow these quick steps.
QR codes are available for businesses around the world using the WhatsApp Business app or WhatsApp Business API starting today.
Catalog sharing to discover what a business offers
Catalogs allow businesses to showcase and share the goods or services they offer, which can help them close sales. Since launching last year, catalogs have become a popular way for people to engage with a business on WhatsApp. In fact, more than 40 million people view a business catalog on WhatsApp each month.
To make it easier for people to discover products, we’re making catalogs and individual items available to be shared as links on websites, Facebook, Instagram and elsewhere. And if people want to share a catalog or item they find with friends or family, they can simply copy the link and send it on WhatsApp or other places as well.
Catalog links are available globally and businesses can learn how to share them here.
While the road ahead for businesses will be a long and challenging one as they adjust to a new reality, we look forward to supporting them.
WhatsApp is already used and loved by more than 2 billion people around the world. While our focus remains on providing a simple, reliable and private way for people to chat with friends and family - we also continue to push forward our product design to make sure WhatsApp remains the most useful way for anyone, anywhere to connect.
Today, we are excited to confirm some new features that are rolling out over the next few weeks:
These features are rolling out to users over the next few weeks, in the latest versions of WhatsApp.
We’re excited to announce that starting today we’re bringing digital payments to WhatsApp users in Brazil. People will be able to send money securely or make a purchase from a local business without leaving their chat.
The over 10 million small and micro businesses are the heartbeat of Brazil’s communities. It’s become second nature to send a zap to a business to get questions answered. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth.
In addition, we’re making sending money to loved ones as easy as sending a message, which could not be more important as people are physically distant from one another. Because payments on WhatsApp are enabled by Facebook Pay, in the future we want to make it possible for people and businesses to use the same card information across Facebook’s family of apps.
We have built payments with security in mind and a special six digit PIN or fingerprint will be required to prevent unauthorized transactions. To start, we will support debit or credit cards from Banco do Brasil, Nubank, and Sicredi on the Visa and Mastercard networks -and we are working with Cielo, the leading payments processor in Brazil. We have built an open model to welcome more partners in the future.
Sending money or making a purchase on WhatsApp is free for people. Businesses will pay a processing fee to receive customer payments, similar to what they may already pay when accepting a credit card transaction.
Payments on WhatsApp are beginning to roll out to people across Brazil beginning today and we look forward to bringing it to everyone as we go forward.
The COVID-19 pandemic has meant that many of us are isolated from friends and family. As a result, we see that people all over the world are turning to voice and video calling on WhatsApp more than ever before. Group calling has been particularly useful and our users have asked to connect with more people at once. Starting today, we’re doubling the number of participants you can have on a WhatsApp video or voice call from 4 to 8 people at a time.
Over the last month, people on average are spending over 15 billion minutes talking each day on WhatsApp calls, well above a typical day before the pandemic. And just like written messages, all those calls are protected with end-to-end encryption. We have built group calling in a way that makes it available for as many users as possible, including people on lower-end devices and slow network conditions.
We know people may want different ways to connect while they’re at home, which is why WhatsApp is also available on Portal — which many users have told us has been a great way to share their living room with family during quarantine.
To access the new, higher participant limit on WhatsApp calls, all participants in a call need to update to the latest version of WhatsApp available on iPhone or Android today. Ask your friends and family to update WhatsApp to try it out.