Making it Easier to Shop on WhatsApp with Carts

WhatsApp is fast becoming a store counter to discuss products and coordinate sales. Catalogs have allowed people to quickly see what’s available and helped businesses organize their chats around particular items. With more and more shopping happening through chats, we want to make buying and selling even easier.

Starting today, we’re excited to bring carts to WhatsApp. Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store. With carts, people can browse a catalog, select multiple products and send the order as one message to the business. This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales.

For example, Agradaya, a sustainable herbs and spices business in Yogyakarta, Indonesia got early access to the feature and told us how carts are a convenient way to understand what the customer is ordering without all the back and forth communication.

Using carts is easy. Simply find the items you want and tap “add to cart”. Once your cart is complete, send it as a message to the business. More details on using carts can be found here.

Carts are going live around the world today -- just in time for the holiday season. Happy shopping on WhatsApp!