콘텐츠로 건너뛰기
  • 홈
    • 비공개 메시지 보내기지속적인 소통커뮤니티 구축나만의 개성 표현비즈니스용 WhatsApp
  • 개인정보 보호
  • 지원 센터
  • 블로그
  • 비즈니스
다운로드
약관 및 개인정보처리방침2023 © WhatsApp LLC
WhatsApp 기본 페이지WhatsApp 기본 페이지
    • 비공개 메시지 보내기

      종단간 암호화 및 개인정보 보호 관리를 지원합니다.

    • 지속적인 소통

      전 세계 어디서나 무료로* 메시지를 보내고 전화를 걸어보세요.

    • 커뮤니티 구축

      그룹 대화가 간편해졌습니다.

    • 나만의 개성 표현

      스티커, 음성, GIF 등 다양한 기능으로 표현해보세요.

    • WhatsApp 비즈니스

      어디서나 고객에게 도달해보세요.

  • 개인정보 보호
  • 지원 센터
  • 블로그
  • 비즈니스
WhatsApp 웹다운로드
WhatsApp 블로그

Why we don't sell ads

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.
– Tyler Durden, Fight Club

Brian and I spent a combined 20 years at Yahoo!, working hard to keep the site working. And yes, working hard to sell ads, because that's what Yahoo! did. It gathered data and it served pages and it sold ads.

We watched Yahoo! get eclipsed in size and reach by Google... a more efficient and more profitable ad seller. They knew what you were searching for, so they could gather your data more efficiently and sell better ads.

These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.

When we sat down to start our own thing together three years ago we wanted to make something that wasn't just another ad clearinghouse. We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way. We knew that we could charge people directly if we could do all those things. We knew we could do what most people aim to do every day: avoid ads.

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn't). We want WhatsApp to be the product that keeps you awake... and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.

Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it's all being logged and collated and sliced and packaged and shipped out... And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.

Remember, when advertising is involved you the user are the product.

At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That's our product and that's our passion. Your data isn't even in the picture. We are simply not interested in any of it.

When people ask us why we charge for WhatsApp, we say "Have you considered the alternative?"

June 18, 2012

트윗공유
다운로드
WhatsApp 기본 로고
WhatsApp 기본 로고다운로드
WhatsApp 서비스기능블로그보안비즈니스
WhatsApp 소개WhatsApp 정보채용 정보브랜드 센터개인정보 보호
WhatsApp 사용AndroidiPhoneMac/PCWhatsApp 웹
도움이 필요하신가요?문의하기지원 센터코로나바이러스보안 권고
다운로드

2023 © WhatsApp LLC

약관 및 개인정보처리방침