For people and businesses globally, WhatsApp is now where business gets done. Whether it’s a mom-and-pop shop or a Fortune 500 company, businesses of all sizes today rely on WhatsApp to help their customers.
In the same way that WhatsApp made it possible for loved ones to communicate freely across borders, we want to make the challenges we’ve all experienced when talking to businesses a thing of the past. That means no more waiting on hold, getting stuck on a broken website, or sending an email into a black box wondering if it will ever be read.
To date, we’ve helped millions of businesses do better with WhatsApp. The next step is making WhatsApp available for every business that wants a fast, convenient and reliable way to communicate with their customers.
Opening WhatsApp to All Businesses and Developers with a New Cloud-based API
Today we’re taking a significant step in making WhatsApp available for any business of any size across the world by offering free, secure cloud hosting services provided by Meta. With this new API, we’ve cut down start-up time from months to minutes so businesses and developers can quickly and easily access our service, build directly on top of WhatsApp to further customize their experience and increase the speed at which they can respond to their customers. These services will also eliminate costly server expenses for our partners and give them instant access to new features. Businesses can sign up directly or work with one of our business solution providers to get started.
New Features in the WhatsApp Business App for Fast-growing Businesses
Over the years we’ve seen how small businesses that use WhatsApp will grow and we want to support them with additional tools. We expect some will want to use the Cloud-based API though many will continue to use the WhatsApp Business app. We are also working on advanced features for these businesses to help them run their operations beyond just a few people and further amplify their brand online – like the ability to manage chats across up to 10 devices so they can better handle an influx of chats. We’ll also provide new customizable WhatsApp click-to-chat links to help businesses attract customers across their online presence. We plan to offer these as additional, optional features for a fee in the WhatsApp Business app as part of a new premium service. We’ll have more details to share in the future.
With these new ways to support businesses, our values for person-to-business conversations still have not changed. People are in control of the businesses they chat with and businesses cannot message people unless they have requested to be contacted.
We hope people enjoy the ability to chat with more of their favorite businesses on WhatsApp and can’t wait to hear how new businesses get built, grow and thrive.
Reactions on WhatsApp are getting even better with a full emoji keyboard including skin tone selector. We’re excited to introduce more ways for users to express themselves while chatting with their family and friends.
As we announced last month with our vision for Communities on WhatsApp, we’re now building for organizations, businesses, and other close-knit groups to communicate securely and get things done on WhatsApp. The feedback we’ve received so far has been very positive and we can’t wait to get many new features into people’s hands.
We’re excited to share that emoji reactions are now available on the latest version of the app. Reactions are fun, fast, and they reduce overload in groups too. We’ll continue improving them by adding an even broader range of expressions in the future.
In addition, you can now send files within WhatsApp up to 2GB in size at a time, protected by end-to-end encryption. This is an increase from the previous limit of 100MB and we think will be helpful for collaboration among small businesses and school groups. We recommend using WiFi for larger files and we’ll display a counter while uploading or downloading to let you know how long your transfer will take.
One of the top requests we’ve consistently received is the option to add more people to a chat, so now we’re slowly rolling out the ability to add up to 512 people to a group. Building private, safe, and secure communities takes work and we think this series of improvements will help people and groups stay close to one another.
We hope people enjoy these updates and look forward to sharing more throughout the year.
Today we are excited to share our vision for a new feature we are adding to WhatsApp called Communities. Since WhatsApp launched in 2009, we've been focused on how we can help people have the next best thing to an in-person conversation when they want to talk to an individual or a group of friends or family. We also frequently hear from people who are using WhatsApp to communicate and coordinate within a community.
Organizations like schools, local clubs, and non-profit organizations now rely on WhatsApp to communicate securely and get things done — especially since the pandemic forced us all to find creative ways to work together while apart. Given lots of feedback we’ve received, we think there’s more we can do to make it easier to help people manage these busy conversations among these kinds of groups.
Here’s where Communities comes in. Communities on WhatsApp will enable people to bring together separate groups under one umbrella with a structure that works for them. That way people can receive updates sent to the entire Community and easily organize smaller discussion groups on what matters to them. Communities will also contain powerful new tools for admins, including announcement messages that are sent to everyone and control over which groups can be included.
We think Communities will make it easier for a school principal to bring all the parents of the school together to share must-read updates and set up groups about specific classes, extracurricular activities, or volunteer needs.
We're also making a number of improvements to how groups work on WhatsApp — whether or not they are part of a Community. We think these will help people share in new ways and reduce overload in larger chats. These features are rolling out in the coming weeks so people can start trying them out even before Communities are ready.
Reactions - Emoji reactions are coming to WhatsApp so people can quickly share their opinion without flooding chats with new messages.
Admin Delete - Group admins will be able to remove errant or problematic messages from everyone’s chats.
File Sharing – We’re increasing file sharing to support files up to 2 gigabytes so people can easily collaborate on projects.
Larger Voice Calls – We’ll introduce one-tap voice calling for up to 32 people with all new design for those times when talking live is better than chatting.
Communities are inherently private, which is why we will continue to protect messages with end-to-end encryption. This security technology has truly never been more necessary to protect people’s privacy and safety. Close knit groups — schools, members of a religious congregation, even businesses — very much want and need to be able to have secure and private conversations without WhatsApp monitoring their every word. You can read more about how we’re approaching privacy, safety, and security for Communities here.
While other apps are building chats for hundreds of thousands of people, we’re choosing to focus on supporting the groups that are part of our daily lives. It’s early days for Communities on WhatsApp and building the new features to support them will be a major focus of ours for the year to come. We can’t wait to get Communities in people’s hands and are looking forward to people’s feedback.
When we first launched voice messaging in 2013, we knew that it could change the way people communicate. By keeping the design simple, we’ve made recording and sending a voice message as quick and easy as writing a text. Every day on WhatsApp, our users send 7 billion voice messages on average, all of which are protected by end-to-end encryption to keep them private and secure at all times.
Today, we’re excited to announce new features that make the voice message experience on WhatsApp even better. These include:
Out of Chat Playback: Listen to a voice message outside of the chat so you can multitask or read and respond to other messages.
Pause/Resume Recording: When recording a voice message, you can now pause the recording and resume when ready, in case you’re interrupted or need to gather your thoughts.
Waveform Visualization: Shows a visual representation of the sound on the voice message to help follow the recording.
Draft Preview: Listen to your voice messages before sending them.
Remember Playback: If you pause when listening to a voice message, you can pick up where you left off when you return to the chat.
Fast Playback on Forwarded Messages: Play voice messages at 1.5x or 2x speeds to listen to messages faster on both regular and forwarded messages.
Voice messages have made it quick and easy for people to have more expressive conversations. Showing emotion or excitement through voice is more natural than text, and in many situations, voice messages are the preferred form of communication on WhatsApp. It’s simple for anyone to use - for your family members who prefer to avoid typing, for your friends who love to tell stories, for your peers who need encouraging words, or for when you want to hear your partner's voice at the end of a long day.
We’re excited for users to try these new features as they roll out in the coming weeks.
Our mission is to connect the world privately. As more of our conversations move from face-to-face to digital, we acknowledge there is a certain magic in just sitting down with someone in-person, sharing your thoughts in confidence, knowing you are both connecting in private and in that moment. The freedom to be honest and vulnerable, knowing that conversation isn’t being recorded and stored somewhere forever.
Deciding how long a message lasts should be in your hands. We’ve become accustomed to leaving a digital copy of just about everything we type without even thinking about it. It’s become the equivalent of a note taker following us around making a permanent record of everything we’ve said. This is why we introduced disappearing messages last year, and more recently a way for photos and videos to immediately disappear after being viewed once.
Today we are excited to provide our users with more options to control their messages and how long they stick around, with default disappearing messages and multiple durations.
WhatsApp users will now have the option to turn on disappearing messages by default for all new chats. When enabled, all new one-on-one chats you or another person start will be set to disappear at your chosen duration, and we've added a new option when creating a group chat that lets you turn it on for groups you create. This new feature is optional and does not change or delete any of your existing chats.
We are also adding two new durations for disappearing messages: 24 hours and 90 days, as well as the existing option of 7 days.
For people who choose to switch on default disappearing messages, we will display a message in your chats that tells people this is the default you’ve chosen. This makes clear it's nothing personal - it's a choice you've made about how you want to communicate with everyone on WhatsApp moving forward. Though of course, if you need a particular conversation to remain permanent, it’s easy to switch a chat back.
Living apart from family and friends for over a year has made it clearer than ever that just because we can’t physically talk in person, it doesn’t mean we should have to sacrifice the privacy of our personal conversations. We believe disappearing messages along with end-to-end encryption are two crucial features that define what it means to be a private messaging service today, and bring us one step closer to the feeling of an in-personal conversation.
To get started, go to your Privacy settings and select ‘Default Message Timer’. You can learn more here.
WhatsApp was built on a simple idea: what you share with your friends and family stays between you. Five years ago, we added end-to-end encryption by default, which today protects over 100 billion messages a day as they travel between more than 2 billion users.
While end-to-end encrypted messages you send and receive are stored on your device, many people also want a way to back up their chats in case they lose their phone. Starting today, we are making available an extra, optional layer of security to protect backups stored on Google Drive or iCloud with end-to-end encryption. No other global messaging service at this scale provides this level of security for their users’ messages, media, voice messages, video calls, and chat backups.
You can now secure your end-to-end encrypted backup with either a password of your choice or a 64-digit encryption key that only you know. Neither WhatsApp nor your backup service provider will be able to read your backups or access the key required to unlock it.
With more than 2 billion users, we are excited to give people more choices to protect their privacy. We will be rolling this feature out slowly to those with the latest version of WhatsApp. More information about how you can protect your chat backups with end-to-end encryption on iOS and Android can be found here, and more information about how we built it can be found here.
You can now also transfer your full chat history from Android to iPhone when switching phones and hold onto your WhatsApp chat history.
Move to Android
Your WhatsApp messages belong to you. That’s why your personal WhatsApp messages are protected by end-to-end encryption and why we provide ways to make them automatically disappear from your chats.
One of the most requested features we’ve had is to make it possible to transfer chat history from one operating system to another when switching phones. We’ve been hard at work with operating system and device manufacturers to build it in a secure and reliable way.
We’re excited to start rolling out the ability to move your WhatsApp history from iOS to Android. This happens without your messages being sent to WhatsApp in the process and includes voice messages, photos and videos. This feature is available on Android 12 and above devices.
When you set up a new device, you’ll be provided with the option to securely transfer your chats from your old device to your new one. This process will require a USB-C to Lightning cable. More information can be found here.
This is just a start. We look forward to making this option available for more people to switch between platforms of their choice and securely take their chats with them.
While taking photos or videos on our phones has become such a big part of our lives, not everything we share needs to become a permanent digital record. On many phones, simply taking a photo means it will take up space in your camera roll forever.
That’s why today we’re rolling out new View Once photos and videos that disappear from the chat after they’ve been opened, giving users even more control over their privacy.
For example, you might send a View Once photo of some new clothes you’re trying on at a store, a quick reaction to a moment in time, or something sensitive like a Wi-Fi password.
As with all the personal messages you send on WhatsApp, View Once media is protected by end-to-end encryption so WhatsApp cannot see them. They will also be clearly marked with a new “one-time” icon.
After the media has been viewed, the message will appear as “opened” to avoid any confusion about what was happening in the chat at the time.
We’re rolling out the feature to everyone starting this week and are looking forward to feedback on this new way to send private and disappearing media.
At a time when so many of us are apart, there’s nothing better than getting together on a group call with friends and family, and there’s nothing worse than realizing that you missed a special moment.
As the popularity of group calls continues to grow, we’ve been working to improve the experience for our users - while of course still providing the security and privacy of end-to-end encryption.
Today we’re introducing the ability to join a group call, even after it’s started. Joinable calls reduce the burden of answering a group call as it starts, and brings the spontaneity and ease of in-person conversations to group calling on WhatsApp.
Some of the best conversations happen when you least expect it. Now, if someone in your group misses a call when the phone rings, they can still join whenever they like. You can also drop-off and re-join so long as the call is still ongoing.
We’ve also created a call info screen so you can see who is already on the call, and who has been invited but not yet joined. And, if you hit ‘ignore’ you can join later from the calls tab in WhatsApp.
Joinable calls are rolling out from today and we hope people can start to make the most of the new experience.