August 1, 2018
As we announced last year, WhatsApp is building new tools to help people and businesses communicate with each other. Since we launched the WhatsApp Business app people have told us that it's quicker and easier to chat with a business than making a call or sending an e-mail. Today we are expanding our support for businesses that need more powerful tools to communicate with their customers.
Here's how people can connect with a business:
With this approach, you will continue to have full control over the messages you receive. Businesses will pay to send certain messages so they are selective and your chats don't get cluttered. In addition, messages will remain end-to-end encrypted and you can block any business with the tap of a button.
We will bring more businesses onto WhatsApp over a period of time. To do so, we will work directly with a few hundred businesses and a select number of companies that specialize in managing customer communications.
If you are interested in how a business can start using these new tools, you can learn more here. As always, we will be listening carefully to feedback as we go forward.