November 17, 2022
Today we're sharing an update on what we’re building to help people find, message, and buy something from a business on WhatsApp. Our team is in Brazil today where we’re discussing our vision for bringing the entire shopping experience directly to a WhatsApp chat.
People want a convenient way to quickly get assistance from the millions of small businesses and tens of thousands of brands already on WhatsApp. Today we’re launching the ability to find a business right on WhatsApp so people can now browse businesses by category – such as travel or banking – or search by the business name. This will save people from having to find phone numbers off websites or type a number into their contacts.
We’ve built business search in a way that preserves people’s privacy. What you search for is processed in a way that cannot be linked back to your account. To start, we’re bringing the ability to search for a business to Brazil, Colombia, Indonesia, Mexico, and the UK where people can find companies using our WhatsApp Business Platform. In Brazil, search will help people find small businesses as well.
As more businesses use WhatsApp, our first principle remains keeping people in control of their conversations. Getting this right is important for WhatsApp just as much as for the people and businesses that rely on us. Some of the recent businesses that have joined WhatsApp are helping people open a bank account, purchase their metro ticket and order groceries.
Ultimately we want people to be able to make a secure payment right from a chat with their credit or debit card. We recently launched this experience in India and we’re excited to now be testing this in Brazil with multiple payment partners. This seamless checkout experience will be a game-changer for people and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app or pay in person.
These new experiences are part of making WhatsApp the best way for people to connect with their favorite businesses. We look forward to your feedback.