Introducing AI Tools, Meta Verified and More for Businesses on WhatsApp

WhatsApp is a way of life for people and businesses and we’re excited to keep building tools to make experiences better for both. Today at our global Conversations event in São Paulo we announced several new features that are going to help do just that.

More Options with AIs

We believe AI tools can help businesses get people the help they are looking for and find new products and services as well. We’re introducing ways for any business to use AI on the most popular questions they receive so you can get the answer you’re looking for fast. We’re also integrating AI tools to create an ad to run on Instagram or Facebook and to help make sure businesses are following up with customers that want to hear from them – for example to remind people they left an item in their cart or offer a discount for a purchase they’ve been waiting to make.

Meta Verified Comes to WhatsApp

We’re also beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia. When you see a Meta verified badge, this means a business has registered their information with Meta and is receiving impersonation protection. Businesses using Meta Verified also receive enhanced account support from Meta, and can use WhatsApp across multiple devices for their employees. You will also see the same Meta verified badge for these businesses on their Channel and custom WhatsApp page easily shared on social media and the web. We look forward to expanding this important service to more businesses and countries soon.

Bringing Calling into the Chat with a Larger Business

For those times when you need to talk to someone live, we’re introducing the ability to call larger businesses on WhatsApp in just one tap. If you have a complicated travel request or want to discuss opening a new account with your bank, a quick call might be the best way to get help. We just started testing this feature and will expand it to more businesses in the coming months.

We hope you enjoy these new ways of chatting with businesses on WhatsApp.